HEATHER DOUCETTE
A visual communicator aspiring to create playful and dynamic design solutions.

HOMELESS COALITION

Brand Identity

PROJECT DESCRIPTION
Based on semiotic research, I was tasked with choosing a word which fits with a company which is in need of re-branding. The word hope led me to The Homeless Coalition of Palm Beach County. We were asked to create a re-branding objective of the company, research personas, and design a new brand identity to be used across a variety of deliverables.


PROJECT CONCEPT

To fulfill the re-branding objective, I created a new brand identity accompanied with stationary, a resource map, backpack, water bottle, first aid kit, and a tarp. The resource map is a list of resources for homeless to use to assist in finding housing and support within the community. The backpack is given to the homeless and contains reusable plastic water bottles, a small personal first aid kit, and a tarp to be used for shelter.

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