WHY YOU SHOULDN'T DIY LOGO DESIGN
All business owners try to save costs wherever they can, but cutting costs on your business image can be suicidal. You might save money by designing your own logo in the short term, but it will cost your business in the long run and won’t be worth it. Even if you were to use a pre-made template or logo design tool, you’ll end up with a logo that’s unoriginal or even worse, a duplicate of someone else’s logo.
YOUR LOGO SHOULD BE UNIQUE
Your logo delivers a message about your business to your potential clients that help you to professionally stand out against your competition. Using a logo that looks like it was crafted with Microsoft Word clip art is only going to damage your business. Design expertise and knowledge are needed to create a unique logo.
PERCEPTION IS EVERYTHING
An unprofessional logo gives the message that your business shouldn’t be taken seriously. People will assume you couldn’t afford to invest in your business and it will be associated with being cheap. Unless your business is in marketing or graphic design, your expertise is most likely in another field. When you hire someone else with the experience and knowledge to design your logo, you know that they have the right tools and resources for the job.