7 REASONS WHY YOU NEED A PROFESSIONAL LOGO DESIGN
A professionally designed logo is crucial for the effectiveness of your business marketing strategies. Using an unprofessional or poorly designed logo for your business is like going to a business meeting with mustard or ketchup on your shirt. You should respect your business and your customers by looking professional.
Some things in life are worth the money, especially when you know they are going to generate a good return. So here is a short list of 7 reasons of why you should invest in a professional logo design.
1. First Impressions Matter
Your logo is the face of the business and makes a first impression on your customers. Most people will find your company online or through other media before coming face-to-face with you. Your logo will assist in their decision to contact you versus all of your other competitors.
A good quality logo by a professional designer includes simplicity, memorability, timelessness, functionality, and is versatile. It shows your customers that your company is a reliable brand.
2. Stand Out From the Competition
You're either just starting your business, or moving the company in a different direction. Either way, there are other competitors in your industry who have been around longer and already have a reputation.
So how will you stand out in the crowd? Everyone already promises the best services at the best prices.
Why should someone call you instead of one of your competitors that have been around longer? People see so many advertisements everyday, and they contain visual cues to capture attention because we don't have time to read every line of text. Your professional logo is meant to impress so people will gain trust and continue reading what you have to offer them.
3. Brand Recognition and Retention
Having a powerful branding strategy is mainly communicated by a professional logo design. Brand consistency is unforgettable. Look at Nike, McDonald's, and Coca Cola who are identified by over 90% of the population.
Most of the information that's channeled to the brain is visual because people process images faster than text. If your logo is designed with a competitive advantage and the target audience in mind, potential customers will recognize the business and trust can be gained.
4. Building Expectations
Which of these two logos from the same industry would you choose to work with even though the company on the right has more experience and knowledge?
Who cares? You've already decided the one the top is more appealing and worth your time before reading this text.
5. Showcase Your Niche
Do you want to keep undercutting your competitor until both of you are doing charity work? Show your competitive advantage through your logo by showcasing your unique selling proposition.
Why is the iPhone the most expensive phone in the world, and has never been in a price war with Samsung? Because it's all about the presentation.
6. Conveys Your Business Message
A professional logo will successfully communicate the message of your business to the target audience. It will be able to convey the brand values and beliefs effectively through the use of images, colors, lines, and fonts.
7. Professional Looking Marketing Materials
If your logo is cheap, your marketing materials will look cheap. Your logo will be used in every marketing item such as business cards, posters, brochures, and the web.
A professional logo will be able to transfer from print to web as high quality graphics and not have issues such as a lack of size adjustment or bad color coordination.
You are running a business, and not a hobby. Many problems are caused by the lack of understanding or company perception (brand). Using a professional logo builds a bridge over the communication gap between the business and consumer.